Overview

Trackk is a mobile-first trading platform designed for Gen Z’s in India which has its trading feature going live in the month of April 2026. Their current USP is fetching stock report insights for users to figure out which stocks to invest in.Our Process

Problem Statement

Trackk didn’t have their tech-stack in place for marketing and they wanted to set up their tech-engine and initiate app marketing user acquisition across all channels.

Key areas of focus included:

• Defining a clear and consistent brand voice for a Gen Z audience

• Establishing positioning from a paid marketing perspective

• Setting up the complete marketing tech ecosystem, including MMP integration, event tracking, and Meta & Google SDK implementation

• Introducing new acquisition channels (Telegram, Affiliate Partners, Apple Search Ads)

Our Strategy

We initially implemented a scale and optimize framework across Meta and Google , focusing on high-energy short-form video ad assets that highlighted the app’s unique UI and stock research capabilities and later added more acquisition channels to the mix.

• December (The Foundation): We initiated campaigns to establish a baseline. We targeted tier-1 Indian cities with interests in equity markets and personal finance.

• January (The Scale-Up): Leveraging the data from December, we optimized our audience targeting and built a creative framework to test the audience.

• February (New channels): Introduced new channels like Telegram and affiliate partners to drive installs to sustain the scale upResults

Results

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